Lisa Ortiz Pottery

Ceramics and functional ware

In 2021, I proudly introduced my distinctive line of functional ceramic ware in Atlanta, GA. My passion lies in crafting pieces that not only serve a purpose but also exude ergonomic excellence for everyday use. Infused with vibrant colors and playful carving designs, my creations encapsulate a sophisticated, carefree style that sets them apart in the market. Alongside my ceramics, I undertook the task of conceptualizing and executing a comprehensive identity and branding strategy, designing marketing materials, establishing a unique maker’s mark, and crafting an inviting show booth experience.

Objective: My primary goal was to offer functional ceramic ware that seamlessly integrates into people’s daily lives. I aimed to blend artistry and practicality, infusing each piece with an alluring charm that resonates with users and elevates their daily rituals. Simultaneously, I set out to create a cohesive brand identity that would reflect the essence of my work and establish a strong presence in the competitive market.

Process / Execution: To achieve my vision, I delved into extensive research to understand the needs and preferences of potential customers. This knowledge shaped my design process, ensuring that each piece catered to ergonomic requirements without compromising on aesthetics. I experimented with various glazing techniques and carving methods to give life to my signature playful style. In tandem, I meticulously developed a brand identity that reflected the spirit of my creations, crafting marketing materials that conveyed the unique value of my ceramics. My dedication and attention to detail extended to creating a captivating show booth that showcased my collection in an inviting ambiance.

Results: The results surpassed my expectations. My functional ceramic ware found resonance among customers seeking delightful, practical pieces for daily use. The fusion of cheerful colors, playful designs, and ergonomic sensibility proved to be a winning combination. Moreover, my efforts in branding and marketing established a loyal customer base and garnered significant attention at exhibitions and shows. As I continue to evolve my collection and expand my brand, I remain committed to my original vision of bringing joy and sophistication into people’s lives through my functional ceramic art.