Espar of Michigan

UX Design

Existing as a one-stop-shop for idle reduction and climate control products and services, this client needed an updated user experience. Espar’s sleek new product line needed to be prominently incorporated into their re-designed online presence. My role was to lead the user experience design of this modernized, streamlined, database-driven sales platform. The design featured a motion graphic at the top of the page and a rotating ad block for featured products on the left sidebar. Color scheme and overall feel were derived from the company’s logo.