BlueLinx Trade Show Booth

International Builders Show – 2022

Every February, amidst the sprawling glitz of Las Vegas, The International Builder’s Show hosts a premier event of networking, learning, and discovery opportunities. It features products, connections, and experts you won’t find anywhere else. This event serves as an exceptional platform for industry professionals to catch a glimpse of the latest innovations and trends. In the wake of a successful rebranding effort, BlueLinx seized the opportunity to unveil its new identity and showcase the array of remarkable products and benefits available to its valued customers.

As the creative force behind the design, I envisioned an impressive booth that would captivate visitors’ attention. The centerpiece of this exhibit comprised two striking 8′ tall triangular columns, cleverly complemented by a composite decking base and crowned with LVL and I-Beam toppers. To accentuate the company’s new brand image, I curated the graphics with a fierce approach, leveraging sleek imagery and refined messaging to resonate with the target audience. Emphasizing the unparalleled attributes of BlueLinx’s products, core benefits, and commitment to exceptional service, the booth exuded a compelling aura.

The results were resoundingly successful. The booth became a magnet for attendees, drawing them in to explore and engage with the brand. By effectively blending innovation and aesthetic appeal, the design not only elevated BlueLinx’s presence at the expo but also left a lasting impression on visitors and industry peers alike.