Abstract Device

uX / Website

Nestled in the vibrant neighborhood of Deep Ellum, just beyond the bustling streets of Dallas, lies Abstract Device – a thriving startup design agency catering to a diverse clientele seeking top-notch print, identity/branding, UX design/coding, and more. Despite being a relatively young company, Abstract Device was determined to establish a formidable online presence that truly showcased its cutting-edge design services.

In this exciting venture, I played a pivotal role in crafting the user experience, delving into basic coding, and curating captivating motion graphics that brought an engaging visual dimension to the brand. With a keen eye for detail, I harnessed the personality of the brand through preestablished design elements, such as rounded corners, a distinct cyan blue type, and mesmerizing macro photography, all contributing to the distinct and coherent brand identity Abstract Devices aimed to achieve.

Throughout the project, we identified crucial touchpoints for a seamless user experience. A sophisticated client extranet was established to foster efficient communication and collaboration. To inspire and educate, we created an inspirational blog filled with valuable information. Moreover, we introduced a unique soundbar feature that allowed users to personalize their journey by selecting their preferred soundtrack.

Abstract Device thrived as a design powerhouse, driven by innovation and passion. Its dedication to excellence in UX design, coding, and motion graphics helped elevate the brand, solidifying its position as a go-to destination for exceptional design solutions.